What is bulk SMS? How does businesses use bulk SMS?

‘Bulk SMS’ or ‘bulk messaging’ refers to businesses sending SMS to one or more recipients via software platforms such as Mobicel. Bulk SMS can scale up to millions of recipients in the case of informational or promotional broadcasts. Alternatively, bulk SMS can also mean individual SMS sent to customers upon an action e.g. receiving an alert on credit card transaction. Both these activities can be easily carried out from bulk SMS platforms as they allow businesses to create, schedule.

Bulk SMS is used by SMBs, global enterprises, developers, educational institutes, NGOs and government agencies for product promotions, informational communications, transactional alerts, order updates, reminders, feedback and more.